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Artwork Requirements

Acceptable artwork files
  • Adobe Illustrator (CS6 or earlier)
  • EPS
  • PDF
  • JPG
  • PNG
All artwork should be supplied at full size, if possible. To achieve the best print quality, we need vector artwork ideally supplied as an illustrator .ai file or .eps (CS6 or earlier).A vector pdf or eps created in another program would also be acceptable.Fonts need to be converted to outline or supplied with the document.Any images need to be as high resolution as possible and either embedded in the document or supplied with it.If you do not have vector artwork we will advise you on the best way to proceed with your job. If you are not able to supply us with suitable artwork, don’t worry, we can create the artwork for you to your specifications. We will only proceed with the job once you are happy with it and have signed it off.
Bitmap artwork
If you only have bitmap artwork such as jpg, png or tiff it must be a minimum of 150dpi at full size. A file of a lower resolution will produce a jagged, low quality print, which is why bitmap artwork is best avoided. We will advise you upon receipt of such artwork.
Not acceptable as artwork:
Microsoft Word
Microsoft Excel
Microsoft Powerpoint
Microsoft PublisherIf you have created your artwork in one of the above programs please ensure it is either full size or will scale correctly to the required size and export it as a PDF.Any file submitted to us that is not in the acceptable artwork list will not usually be regarded as, or quoted as, ‘Artwork Supplied’ and will be quoted on receipt and review of your file.
What do we mean by ‘Artwork?’
Artwork is a file supplied by you that we can send to print without making any changes, beyond scaling or colour adjustments.
Any files we have to alter or adapt are not classed as artwork. If you have requested a quote based on artwork supplied, this quote will have to be revised to accommodate the time taken to make the file suitable for print. If this is the case with your job, we will contact you and advise you of the situation before proceeding. We will never modify your files and charge you for it without discussing the job with you first.
What’s the difference between vector and bitmap?
Bitmap files are standard image files like those created by digital cameras. Common bitmap formats are jpg, tif, bmp and gif. They are made up of blocks of colour called pixels. When viewed at their original size they look fine, but when enlarged, the pixels that make up the image are also being enlarged, resulting in a blocky looking image. The more it is enlarged the worse it looks. This is why we ask for high resolution images. The higher the resolution, the more pixels it contains and the more it can be enlarged before the loss of quality becomes noticeable.Vector files are created by professional design programs and instead of pixels they are created by a computer generated mathematical formula. This means that when you enlarge a vector file, the computer changes the formula, which results in no loss of quality. If a bitmap file is made of blocks, think of a vector file as being made up of elastic lines that can be stretched to any size. As the majority of our work is carried out at larger sizes, vector files are vital for the best quality reproduction. They are also essential if we are producing vinyl cut or router cut graphics. Both the vinyl cutter and router use the mathematical formulas in the vector file to cut your artwork. Bitmap files contain no such data and so are not suitable for any job where cutting is required.
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