Why Business Signs?
You may have noticed a huge shift in recent years for businesses to move everything ‘on brand’ online. Signage for high street stores, showrooms, and businesses, however, is growing in both the corporate and property market.
Here are our top 4 reasons why business signage is still important to your customers, and therefore should be to you.
- Business Signs can be an additional salesperson
If you are a retailer think of your shop or business sign or signage as the best way to tell the big wide world about your business. Explaining to the consumer who your company is, what you do, and frankly most importantly why they need you. Good business signage acts as the entrance or bridge to your business welcoming visitors and potential customers
- Instant recognition
A shop or a business sign in its own right has to provide a lot of information in a very short time frame. It’s like treating business signage as your elevator pitch. If that pitch is positive, the customer moves to look for visual clues as to whether they like you, and finally if they can trust you and what you can do for them once they’ve stepped into your shop. If not, you may have lost the business to a rival.
- Business Signs and Brand Identity
Effective business signage is your brand identity, your trustworthiness and your calling card all rolled into a visual expression, and it must be consistent, clear and to the point throughout. And when it is done right you business signage draws in the correct customers for your business and keeps them interested.
- Statistical Proof that Business signs work
Statistics show that effective business signage often relates to more customer spend, more awareness and more referrals.
In research commissioned by FedX, it was found that 76% of people have entered a shop based on the shop signage, and 68% of polled said that they had bought products after seeing a business sign relating to that item or service.
Consistent, clear and professional business signage will not only attract new customers, but it also makes financial and business sense. It can help differentiate you in terms of your competition.
The definition of successful business signs and signage is about building your values and vision you can attract your target maintain and grow a loyal customer base. An important part of that communication methodology is about being seen consistently, online and off. So the use of effective offline business signage, from shop front to front garden, should never be underestimated
We service and deliver to all businesses in Cheshire including Crewe, Sandbach, Winsford, Chester, Ellesmere Port, Warrington, Macclesfield, Congleton, Nantwich, Northwich, Wilmslow and Stockport. We also work with businesses in Manchester, Liverpool and Birmingham.
Call us now on 03300417233 for a free quote